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Brooklinen

Home goods/DTCUSA
New to Unitard
βœ‚οΈ Markdown
PeakΒ $1 BillionToday
~-34%
from peak
  1. πŸ¦„
    Became a unicorn
    ~2021
  2. πŸ“ˆ
    Peak valuation
    $1 Billion ’21
  3. πŸ’”
    Became a Unitard
    ~2023
  4. πŸ’Έ
    Last valuation
    ~$660M
Current status
PitchBook est. $659M (Dec 2025); $1B peak also an estimate

The rise & fall

6 moments Β· 2014–2024

The key moments, with employee sentiment along the way.

2014
Founded in Brooklyn
Rich and Vicki Fulop launch "luxury bedding without the luxury markup" on Kickstarter.
Wikipedia
2021
The peak: pencilled in at ~$1B$1B
At the height of the DTC boom, PitchBook's estimate β€” not a priced round β€” puts the bedding brand in the unicorn club.
PitchBook
2022–23
The DTC comedown
Growth slows and sector multiples compress; estimates mark Brooklinen down by roughly a third.
CNBC
2023
Slips out of the club
PitchBook's model puts the brand at about $659M (end of 2025), back below $1B.
PitchBook
From the inside Β· Glassdoor reviews, 2023–24
Glassdoor reviews charted how the reset felt: after the C-suite turned over almost entirely, longtime staff described a workplace they had once loved hardening into a leaner, margin-focused operation β€” with 2024 reviewers independently putting departures at about fifty people in a single year.

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Brooklinen is a US direct-to-consumer home-goods brand best known for bedding and bath products, estimated to have reached a ~$1B valuation around 2021 (unicorn status uncertain). As DTC valuations compressed and growth slowed, third-party estimates put it at about $659M at the end of 2025, roughly a third below that mark and under the unicorn threshold.

Source: PitchBook model estimate as of Dec 31, 2025 (CNBC's fallen-unicorn table, Jun 2026); the $1B peak is also an estimate, not a priced round

Founders

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (5)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round Β· Crunchbase β†— Β· 2026-10-13 Β· Methodology Β· Leaderboard

More from the club

Same fate Β· third-party estimate (PitchBook)
Articulate$3.75BCalendly$3BPaxos$2.4BFormlabs$2BLTK (rewardStyle)$2B
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