Home24

E-commerce / furnitureGermany

New to Unitard

✂️ Markdown

Peak $1.1 BillionToday

-57%

from peak

🦄
Became a unicorn
Jun 2015
📈
Peak valuation
$1.1 Billion ’15
💔
Became a Unitard
Sep 2016
💸
Last valuation
~$473M

Current status

Private · ~$470M

The rise & fall

5 moments · 2009–2023

The key moments.

2009

Founded in Berlin

Rocket Internet's bid to become the Amazon of furniture.

Wikipedia

Jun 2015

The peak: a $1.1B Rocket unicorn$1.1B

New money values the loss-making furniture site above $1B at the top of the Rocket Internet wave.

Fortune

Sep 2016

Marked down out of the club

Heavy losses and slowing growth force backer Rocket Internet to slash the value of its stake — barely 15 months after the unicorn round.

Fortune

Jun 2018

A humbler Frankfurt IPO

Home24 finally lists — at well under $1B, roughly 57% below the peak.

Reuters

2023

XXXLutz takes it private

The Austrian furniture giant delists the onetime Amazon-of-furniture at around $470M — brick-and-mortar writes the ending.

Reuters

How it happened

Home24 is a German online furniture retailer backed by Rocket Internet that reached a roughly $1.1B valuation in 2015. Heavy losses and slowing growth led to a markdown, and by its 2018 IPO and subsequent trading the company was valued well below $1B, roughly 57% under its peak, before later being taken private.

Glassdoor reviews were mixed over the years, with recurring complaints about management and pay at the online-furniture retailer.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.

Source: Fortune; Rocket markdown Sep 2016; XXXLutz private 2023

Founders

Marc Appelhoff
co-founder & CEO
Still there — Co-Founder and CEO, Chairman Of The Management BoardLinkedIn ↗
Philipp Kreibohm
co-founder
Now Angel Investor at SB21LinkedIn ↗

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (7)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round · Crunchbase ↗ · 2026-10-13 · Methodology · Leaderboard