Oda
- 🦄Became a unicorn2021
- 📈Peak valuation$1.2 Billion ’21
- 💔Became a Unitard2022
- 💸Last valuation~$360M
The rise & fall
6 moments · 2013–2024The key moments, with employee sentiment along the way.
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
Oda was a Norwegian online-grocery pioneer, known for highly efficient automated warehouses and backed by SoftBank's Vision Fund, Kinnevik, Verdane and Summa Equity. It reached unicorn status in 2021 at 10.2 billion kroner (around $1.2B) and pushed into Germany and Finland — expansion that proved costly as the market turned.
A December 2022 down round raised $151M but at roughly 3.5 billion kroner (~$353M), stripping its unicorn status; Oda later retrenched to the Nordics and merged with Sweden's Mathem.
Source: TechCrunch / Sifted / PitchBook (Norwegian online-grocery startup backed by SoftBank's Vision Fund, Kinnevik, Verdane and Summa Equity; reached unicorn status in 2021 at 10.2B kroner (~$1.2B); a December 2022 down round of $151M cut its post-money valuation to ~3.5B kroner / ~$353M, stripping its unicorn status; later merged with Sweden's Mathem)
Founder
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
Disclosed investors (8)
Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.
* Lead in a funding round · Crunchbase ↗ · 2026-10-13 · Methodology · Leaderboard
