βΒ $776 Million market cap Β· β51.5% from peak
The rise & fall
6 moments Β· 2007β2024
The key moments, with employee sentiment along the way.
2007
π±
2007
Founded in Tel Aviv
Or Offer starts measuring the web's traffic from the outside.
Wikipedia
2020
π¦
2020
Joins the unicorn club
Late-stage funding lifts the digital-intelligence firm past $1B as pandemic-era companies scramble for traffic data.
TechCrunch
May 2021
π
May 2021
The peak: a $1.6B NYSE debut$1.6B
Lists as SMWB in May 2021, near the very top of the SaaS market.
Reuters
2022
π
2022
Slips out of the club
Market cap drops under $1B within a year of listing; by 2026 it trades near $0.25B, down ~84% from peak.
stockanalysis.com
2022β24
π¬
From the inside Β· Glassdoor reviews, 2022β24
Glassdoor reviews from the slide described the pandemic-era hiring spree reversing hard once 2022 growth targets fell short: employees counted roughly three rounds of layoffs, alongside frozen pay and a return-to-office mandate that many said sapped morale and drove turnover while the stock stayed depressed.
Today
Today
Still in the club β and still trading
Live Β· SMWB Β· NYSEas of 2026-10-23
$8.79β² 5.27% todayβ $776M cap Β· β51.5% from peak
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
SimilarWeb is an Israeli digital-intelligence company providing web traffic and market analytics. It reached unicorn status around 2020 and IPO'd on the NYSE in May 2021 at roughly a $1.6B valuation.
Its shares slid sharply amid the broader tech selloff, its market cap fell below $1B during 2022, and it traded near ~$0.25B by 2026, down ~84% from peak.
