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Fiverr

Gig economy / freelance marketplaceIsrael
New to Unitard
πŸ“‰ Public < $1B
PeakΒ $11 BillionRecorded estimate
~-95%
from peak
  1. πŸ¦„
    Became a unicorn
    2020
  2. πŸ“ˆ
    Peak valuation
    $11 Billion ’21
  3. πŸ’”
    Became a Unitard
    2025
  4. πŸ’Έ
    Last valuation estimate
    ~$550M
Current status
Public (NYSE: FVRR)

The rise & fall

8 moments Β· 2010–2026

The key moments, with employee sentiment along the way.

2010
Founded in Tel Aviv
Micha Kaufman and Shai Wininger launch a marketplace where every gig starts at five dollars.
Wikipedia
2020
Joins the unicorn club
Remote work turns Fiverr into a pandemic winner and the market cap blows past $1B.
Macrotrends
Feb 2021
The peak: $323 a share$11B
The all-time high values the marketplace around $11B.
Macrotrends
2022
The normalization
Freelance demand cools as offices reopen; the stock gives back its pandemic gains.
Macrotrends
2023
AI raises the stakes
Generative AI raises questions about demand for low-cost digital gigs; growth keeps slowing.
CNBC
2025
Slips out of the club
Market value falls below $1B β€” roughly 95% off the peak.
Macrotrends
From the inside Β· Glassdoor reviews, 2025–26
Glassdoor reviews showed how squarely the AI question loomed inside: engineers and product staff worried generative tools could erode the core marketplace, while the 2025–26 layoffs and strategy churn followed an earlier over-hiring spree.

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Fiverr is an Israeli online marketplace where freelancers sell 'gigs' β€” design, writing, coding, voiceovers β€” to businesses worldwide. A pandemic-remote-work winner, its stock hit an all-time high of $323 in February 2021, valuing it around $11B.

As freelance demand normalized and generative AI raised questions about low-cost digital gigs, growth slowed and the shares slid for years, and by 2025 its market value had fallen below $1B β€” roughly 95% off peak.

Source: Macrotrends / companiesmarketcap / stockanalysis ($323.10 ATH Feb 2021, peak market cap ~$11B; fell below $1B in 2025, ~$385-728M by 2025-26)

Founders

  • Micha Kaufman
    Co-founder & CEO
    Still there β€” Founder & CEOLinkedIn β†—
  • Shai Wininger
    co-founder (left 2014 to found Lemonade)
    Now Co-Founder, CEO at LemonadeLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (12)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round Β· Crunchbase β†— Β· 2026-10-13 Β· Methodology Β· Leaderboard

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