Groupon
- π¦Became a unicorn2011
- πPeak valuation$16.5 Billion β11
- πBecame a Unitard2020
- πΈLast valuation~$656M
The rise & fall
8 moments Β· 2008β2024The key moments, with employee sentiment along the way.
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Groupon pioneered the daily-deals model β emailing subscribers steep discounts on local restaurants, spas and activities β and its November 2011 IPO valued it at $12.7B, the largest internet offering since Google, before its market cap peaked near $16.5B.
The model proved far less durable than hoped: merchants soured on deep discounting, subscribers tuned out, and Groupon cycled through strategies and CEOs for over a decade, its value shrinking roughly 97% to around $500M.
Source: TechCrunch / Macrotrends / CSMonitor ($12.7B IPO valuation Nov 2011, market cap peaked ~$16.5B; ~$483M market cap by 2026, -97%)
Founder
- Andrew MasonFounder & CEO who took Groupon public in 2011 (peak); ousted 2013
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
Disclosed investors (25)
Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.
* Lead in a funding round Β· Crunchbase β Β· 2026-10-13 Β· Methodology Β· Leaderboard





