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a.k.a. Brands

E-commerce / fashionUSA
New to Unitard
πŸ“‰ Public < $1B
PeakΒ $1.4 BillionToday
βˆ’92%
from peak
  1. πŸ¦„
    Became a unicorn
    2021
  2. πŸ“ˆ
    Peak valuation
    $1.4 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$116M
Current status
Public (NYSE: AKA)
Live Β· AKAΒ· NYSE
as of 2026-10-23
$10.55β–² 3.13% today
β‰ˆΒ $116 Million market cap Β· βˆ’91.7% from peak

The rise & fall

6 moments Β· 2018–2026

The key moments.

2018
Founded as a DTC roll-up
A Summit Partners-backed vehicle starts collecting digitally native fashion labels aimed at young online shoppers.
Crunchbase
Sep 2021
The peak: a ~$1.4B NYSE debut$1.4B
It lists in September 2021 on peak DTC enthusiasm β€” and the debut disappoints from the first trade.
FashionNetwork
2022
The DTC unwind
Growth slows and marketing-heavy margins compress as pandemic-era e-commerce demand normalizes.
FashionNetwork
2022
Slips out of the club
The stock's slide takes the roll-up far below a $1B market cap.
stockanalysis.com
Jun 2026
Worth about $90M β€” down ~91%
Under $100M of market value remains from the $1.4B debut.
stockanalysis.com
Today
Still in the club β€” and still trading
Live Β· AKA Β· NYSEas of 2026-10-23
$10.55β–² 3.13% todayβ‰ˆ $116M cap Β· βˆ’91.7% from peak

How it happened

a.k.a. Brands is a roll-up of digitally native fashion labels β€” including Princess Polly, Petal & Pup, Culture Kings and mnml β€” that sells trend-driven clothing to young shoppers online. It went public on the NYSE in September 2021 with a market value around $1.3-1.4B, riding investor enthusiasm for DTC e-commerce.

The debut disappointed and conditions worsened: growth slowed, marketing-driven margins compressed and the stock fell about 91%, leaving the company worth under $100M β€” well below $1B.

Source: stockanalysis / FashionNetwork / Crunchbase (~$1.3-1.4B market cap at Sept 2021 IPO; ~$93M market cap by June 2026, -91%)

Who ran it

  • Jill Ramsey
    CEO 2020-2023 who led the 2021 IPO (peak); succeeded by Ciaran Long
    Still there β€” Strategic AdvisorLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (1)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round Β· Crunchbase β†— Β· 2026-10-13 Β· Methodology Β· Leaderboard

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πŸ¦„