Mister Spex

E-commerce / eyewearGermany
New to Unitard
📉 Public < $1B
Peak $1 BillionRecorded estimate
~-95%
from peak
  1. 🦄
    Became a unicorn
    2021
  2. 📈
    Peak valuation
    $1 Billion ’21
  3. 💔
    Became a Unitard
    2022
  4. 💸
    Last valuation estimate
    ~$50M
Current status
Public (Xetra: MRX)

The rise & fall

5 moments · 2007–2026

The key moments.

2007
Founded in Berlin
Prescription glasses, sunglasses and contact lenses online — later a hybrid of e-commerce and physical stores.
Wikipedia
Jul 2021
The peak: a €375M IPO makes it 'officially a unicorn'$1B
Prices at €25 a share on the Frankfurt exchange at a roughly $1B valuation.
HTGF
2022
Demand normalizes, losses persist
The pandemic tailwind fades and a costly store-rollout strategy weighs on the numbers.
stockanalysis
2022
Slips out of the club
The stock's slide takes the market cap below $1B within a year of the debut.
stockanalysis
2023–26
Down more than 95%
Market cap sinks under $50M — a tiny fraction of the IPO price — even as strategic investor The Platform Group takes a stake.
stockanalysis

How it happened

Mister Spex is a German online eyewear retailer — selling prescription glasses, sunglasses and contact lenses, with a hybrid of e-commerce and physical stores. It went public on the Frankfurt Stock Exchange in July 2021, raising €375M at a roughly $1B valuation that made it 'officially a unicorn.'

Demand normalized after the pandemic, losses persisted and a costly store-rollout strategy weighed on the business; the stock collapsed more than 95%, leaving Mister Spex worth under $50M — a tiny fraction of its debut, even as a strategic investor took a stake.

Glassdoor reviews were generally positive, with scattered notes on process and pace as growth slowed at the online-eyewear retailer.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.

Source: HTGF / Jones Day / stockanalysis (€375M Frankfurt IPO July 2021 at €25/share, ~$1B valuation 'officially a unicorn'; ~$45-49M market cap by mid-2026, -95%+; The Platform Group took a stake)

Founder

  • Dirk Graber
    Founder & former CEO (through July 2024; led through the 2021 IPO and crash)
    No public profile matched

Disclosed investors (20)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round · Crunchbase ↗ · 2026-10-13 · Methodology · Leaderboard

More from the club

🦄