ON24

SaaS / webinars & virtual eventsUSA

New to Unitard

📉 Public < $1B

Peak $2.22 BillionRecorded estimate

~-89%

from peak

🦄
Became a unicorn
2021
📈
Peak valuation
$2.22 Billion ’21
💔
Became a Unitard
2022
💸
Last valuation estimate
~$244M

Current status

Public (NYSE: ONTF)

The rise & fall

6 moments · 1998–2024

The key moments, with employee sentiment along the way.

1998

Founded in the dot-com era

Starts as an online video news venture; the B2B webinar gold mine comes two decades later.

Wikipedia

Feb 2021

The peak: a $2.2B pandemic IPO$2.22B

Lists on the NYSE while every conference on Earth is a webinar.

IPOScoop

2022

The world reopens

In-person events come back and tech giants bundle rival video tools; growth stalls, then reverses.

Macrotrends

2022

Slips out of the club

The pandemic premium evaporates within a year of the IPO.

Macrotrends

2023–25

The long fade

Revenue grinds lower; the stock settles around $0.3B, down about 89% from the debut.

stockanalysis

2022–24

From the inside · Glassdoor reviews, 2022–24

Employee reviews traced the comedown from inside: quotas still calibrated to Covid-era growth long after the boom faded, layoff rounds arriving so regularly for roughly two years that staff joked they could predict the next one, and raises frozen while thinned teams absorbed the departed workers' load.

💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.

How it happened

ON24 sells software for webinars, virtual events and digital engagement, and was a pandemic-era winner as conferences moved online, going public in February 2021 at a market value around $2.2B.

When in-person events returned and tech giants bundled rival video tools, demand eroded, growth stalled and the stock fell about 89%, leaving ON24 worth only a few hundred million dollars.

Source: stockanalysis / Macrotrends / IPOScoop (~$2.2B market cap at Feb 2021 IPO; ~$0.3B by 2025-2026, -89%; return to in-person events and competition eroded growth)